For today’s episode I am with Esti Chazanow, co-founder and brand manager of LIV Watches, a watch company dedicated to producing premium and high-quality watches that are authentically Swiss made.  We discuss how LIV Watches is a brand she built with her husband Shalom ‘Chaz’ in late 2014, which all began with their first Kickstarter campaign.

For today’s episode I am with Esti Chazanow, co-founder and brand manager of LIV Watches, a watch company dedicated to producing premium and high-quality watches that are authentically Swiss made. We discuss how LIV Watches is a brand she built with her husband Shalom ‘Chaz’ in late 2014, which all began with their first Kickstarter campaign.

LIV Watches: Utilizing Kickstarter as a Marketing Tool

How do early-stage software startup founders identify competitors in their space? How do they leverage the information they learn to develop a go-to-market strategy? In each episode of the Startup Competitors Podcast, we sit down with a startup founder to learn about how they think about competition, and how they leverage their knowledge of the market and competitors to make better tactical decisions.

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LIV Watches: Utilizing Kickstarter as a Marketing Tool

LIV Watches: Utilizing Kickstarter as a Marketing Tool