Recorded live on-stage at The Listening Post, Latitude’s spoken word venue, comedian Elf Lyons and her economist Dad, Dr Gerard Lyons are buzzing on festival energy as they discuss the facts and figures behind the creative world.

How much does an artist actually make from tour? What’s AI doing to how we make content and consume our culture? What are the economics of music festivals? Has the Edinburgh Fringe lost its USP?

From gaming in Dundee to a sold-out festival in Suffolk, creativity isn’t just culture, it’s a serious business that touches every part of our economy.