Visithttps://weareheartbeat.com/clinical-research today to learn more about Patient Activation. LIVE at the SCOPE 2025 Conference in Orlando, Florida, Sarah Mckeown-Cannon, SVP and Head of Clinical Research at Heartbeat moderates a panel of executives steeped in the patient recruitment and engagement space.

The panel includes: Sasha Tyndale, Director of Diversity and Patient Inclusion at Abbvie, Patricia Roselle, Global Head of Patient Stakeholder Engagement at Sanofi, Jen Horonjeff, CEO and Founder of Savvy Cooperative, Jeff Huntsman, Chief Commercial Officer of PCM Trials and EmVenio Research, and Matt Smith, VP of Strategic Relationships at Heartbeat.

The panel explores how community-led engagement can transform clinical research by fostering trust, empowering patients, and creating sustainable, impactful relationships. They also provide practical applicable references and experiences to better understand impact, and highlights the importance in the industry shift from patient recruitment, to patient activation.