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Live Broadcasting for E-Commerce Sales in China
In 2018, Taobao’s live broadcasting platform Taobao Live delivered more than 100 billion yuan sales of products, a year-on-year growth rate of nearly 400% according to Alibaba.
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By Rocky FuIn 2018, Taobao’s live broadcasting platform Taobao Live delivered more than 100 billion yuan sales of products, a year-on-year growth rate of nearly 400% according to Alibaba.