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[LIVE] Building a Record Label from Scratch with Gregg Latterman
Cut to Kellogg is a production of the Media and Entertainment Club at the Kellogg School of Management at Northwestern University.
Producers: Rae Hung, Lindsay Kahlbaugh, and Kelsey O'Connor.
Theme Song: Ryan Blackwell
Want to learn more about Kellogg's Media & Entertainment Club? Subscribe to the podcast & check out our: BLOG | INSTAGRAM
LIVE PODCAST EPISODE: Building a Record Label from Scratch
Guest: Gregg Latterman [LinkedIn| Faculty CV]
[00:40] Guest intro
[01:25] Q&A: Gregg's story from CPA to CEO
[09:45] Q&A: Approach to relationships in entertainment
[13:17] Q&A: Relationships in entertainment vs other industries
[14:47] Q&A: Entrepreneurship in entertainment
[16:38] Q&A: Personal passion and career
[19:14] Q&A: Prioritizing your career path
[20:18] Q&A: Current projects
[23:45] Q&A: Music industry learnings for entrepreneurship
[24:57] Q&A: Advice on developing connections
[25:29] Audience Q&A: Overlap in startups and music
[29:07] Audience Q&A: Tech influence on music
[31:47] Audience Q&A: Approach to discovering artists
[34:37] Audience Q&A: Partnership with Columbia
[37:25] Audience Q&A: Working with artists
[39:46] Audience Q&A: Why Ben Rector
[42:38] Audience Q&A: Why do certain artists make it
[46:40] Audience Q&A: Impact of music streaming
[49:38] Audience Q&A: Selling song catalogs
[52:41] Audience Q&A: Drawbacks in relationship-based space
[55:34] Outro & Credits
View all episodes
By Kellogg Media & EntertainmentCut to Kellogg is a production of the Media and Entertainment Club at the Kellogg School of Management at Northwestern University.
Producers: Rae Hung, Lindsay Kahlbaugh, and Kelsey O'Connor.
Theme Song: Ryan Blackwell
Want to learn more about Kellogg's Media & Entertainment Club? Subscribe to the podcast & check out our: BLOG | INSTAGRAM
LIVE PODCAST EPISODE: Building a Record Label from Scratch
Guest: Gregg Latterman [LinkedIn| Faculty CV]
[00:40] Guest intro
[01:25] Q&A: Gregg's story from CPA to CEO
[09:45] Q&A: Approach to relationships in entertainment
[13:17] Q&A: Relationships in entertainment vs other industries
[14:47] Q&A: Entrepreneurship in entertainment
[16:38] Q&A: Personal passion and career
[19:14] Q&A: Prioritizing your career path
[20:18] Q&A: Current projects
[23:45] Q&A: Music industry learnings for entrepreneurship
[24:57] Q&A: Advice on developing connections
[25:29] Audience Q&A: Overlap in startups and music
[29:07] Audience Q&A: Tech influence on music
[31:47] Audience Q&A: Approach to discovering artists
[34:37] Audience Q&A: Partnership with Columbia
[37:25] Audience Q&A: Working with artists
[39:46] Audience Q&A: Why Ben Rector
[42:38] Audience Q&A: Why do certain artists make it
[46:40] Audience Q&A: Impact of music streaming
[49:38] Audience Q&A: Selling song catalogs
[52:41] Audience Q&A: Drawbacks in relationship-based space
[55:34] Outro & Credits