Live chat converts significantly better than automated chatbots for manufacturers — here's how to implement it effectively.

In this episode, Nelson Bruton, CEO of Interchanges, shares how manufacturing businesses are modernising their sales channels with live chat and human-AI hybrid engagement. We cover:

- Why live chat dramatically outperforms automated chatbots for manufacturing lead generation

- How to implement a human-AI hybrid model that meets customer preferences and response time expectations

- The impact of response time on conversion rates — and what benchmarks to aim for

- How digital transformation in sales channels complements (rather than replaces) existing processes

- Practical steps for manufacturers to get started with live chat without a large investment

Whether you're a sales director, marketing manager, or business owner in manufacturing, this episode gives you a practical framework for improving customer engagement and lead conversion.

Show notes and links for this episode: https://www.manufacturingtech.au/episode/58-the-power-of-live-chat-in-modern-manufacturing-sales-and-marketing/