The Crowdmakers

"Live Events, Start Your Engines": Rick Abbott, COO, Circuit of the Americas


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Imagine being in charge of a 3.5-mile world-class motorsports facility, a 13,000-seat amphitheatre and a 5,000-seat soccer-specific stadium in the middle of a pandemic. Rick Abbott is "that guy". As Chief Operating Officer of Circuit of the Americas, the Austin, TX megaplex, Rick describes how they dealt with cancelling 32 concerts, postponing or cancelling multiple race events, and dancing around limited soccer opportunities in 2020. Rick also shares how his background as VP of Global Operations for ESPN and VP of Facilities Operations for NBC Universal Media prepared him for the current challenges he and his staff are facing, and COTA's plans for a robust 2021.
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The CrowdmakersBy Bill Guertin

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