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Live Experience Data: From Insights to Audience Impact ft. Cody Lassen
🎙️ Podcast Title: Live Experience Data: From Insights to Audience Impact
Welcome to this episode of "Live with Sondra" where we explore the intersection of entertainment, ticketing, and data with Cody Lassen, Tony Award-Winning Producer and Principal at Cody Lassen & Associates. With a portfolio that spans Broadway, film, and music—and over $951 million in collective box office revenue—Cody brings a rare blend of creative vision and business acumen to the world of live entertainment.
In this session, Cody Lassen and Sondra dive into:
- The Power of RevPASH: Why revenue per available seat hour is the most critical KPI for live productions—and how it blends pricing and capacity into one actionable metric.
- Dynamic Pricing & Last-Minute Sales: How Broadway leverages hotel-style pricing strategies to maximize revenue and fill seats, even minutes before curtain.
- The Data Dilemma in Theater: Why producers often lack access to customer data—and how that impacts audience engagement, marketing, and long-term loyalty.
- Marketing Beyond the Stage: What theater can learn from sports, attractions, and museums about selling perishable inventory and competing for entertainment dollars.
- Scaling Productions & Ticketing Strategy: Key considerations when moving from intimate venues to larger houses—and how to maintain demand while managing yield.
- Theater as a Career Ecosystem: Why backup careers in theater don’t have to mean leaving the industry—and how students can find meaningful roles beyond the stage.
- Audience Development & Community Impact: How live entertainment drives local economies and why understanding your audience is more important than ever.
Tune in for a behind-the-scenes look at the business of Broadway and the data-driven strategies that power unforgettable live experiences.
Connect with Cody Lassen on LinkedIn: https://www.linkedin.com/in/codylassen/
Connect with Sondra Shannon to learn more about Gatemaster’s role in optimizing ticketing and audience engagement: https://www.linkedin.com/in/sondrashannon/
Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/
đź’ˇ Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra
View all episodes
By Sondra Shannon🎙️ Podcast Title: Live Experience Data: From Insights to Audience Impact
Welcome to this episode of "Live with Sondra" where we explore the intersection of entertainment, ticketing, and data with Cody Lassen, Tony Award-Winning Producer and Principal at Cody Lassen & Associates. With a portfolio that spans Broadway, film, and music—and over $951 million in collective box office revenue—Cody brings a rare blend of creative vision and business acumen to the world of live entertainment.
In this session, Cody Lassen and Sondra dive into:
- The Power of RevPASH: Why revenue per available seat hour is the most critical KPI for live productions—and how it blends pricing and capacity into one actionable metric.
- Dynamic Pricing & Last-Minute Sales: How Broadway leverages hotel-style pricing strategies to maximize revenue and fill seats, even minutes before curtain.
- The Data Dilemma in Theater: Why producers often lack access to customer data—and how that impacts audience engagement, marketing, and long-term loyalty.
- Marketing Beyond the Stage: What theater can learn from sports, attractions, and museums about selling perishable inventory and competing for entertainment dollars.
- Scaling Productions & Ticketing Strategy: Key considerations when moving from intimate venues to larger houses—and how to maintain demand while managing yield.
- Theater as a Career Ecosystem: Why backup careers in theater don’t have to mean leaving the industry—and how students can find meaningful roles beyond the stage.
- Audience Development & Community Impact: How live entertainment drives local economies and why understanding your audience is more important than ever.
Tune in for a behind-the-scenes look at the business of Broadway and the data-driven strategies that power unforgettable live experiences.
Connect with Cody Lassen on LinkedIn: https://www.linkedin.com/in/codylassen/
Connect with Sondra Shannon to learn more about Gatemaster’s role in optimizing ticketing and audience engagement: https://www.linkedin.com/in/sondrashannon/
Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/
đź’ˇ Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra