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Hey friends,

This past week we threw The Consumer VC Live – at SXSW. It was an event full of interviews, panels, and lots of hanging. Thank you Marc Nathan for co-producing the event with me.

Today’s episode is my conversation with the headliners of the event, Allison Ellsworth & Stephen Ellsworth, Founders of Poppi. Poppi is the fun(ctional) prebiotic soda for all that has experienced wild growth in a few short years. If you were there with us on the day – I hope you had a great time!

We discuss:

* How they learned about prebiotics and why they created a soda brand

* Their approach to selling under the name “Mother”

* Going on SharkTank and rebranding to “Poppi”

* Launching during COVID

* Their approach to content and how they got to over 1 billion views

* What’s next for growth expansion

Thanks for listening.

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