Live from the 2025 DCI Marketing Summit in New York, Talent Wars is coming to you with a special episode! Host Patience Fairbrother sits down with three leaders shaping talent initiatives in different regions: Alicia Chilton, vice president of marketing at Greater Des Moines Partnership, Haley Waxman, strategic marketing manager at Wake County Economic Development and Murphy Gray, marketing director for JAXUSA Partnership.

The conversation explores the unique approaches behind each talent attraction and retention program. Haley discusses why Work in the Triangle, one of the longest-running talent attraction programs in the country, continues to invest in proactive strategies. Murphy shares the goals of Find Your JAX and why the campaign is important for Jacksonville's ongoing in-migration. Alicia highlights Do Something Greater and the early results the program has achieved.

Panelists also reflect on the tactics and metrics that have driven success, how their programs nurture relationships over time, the role of retention strategies and the lessons they would share with regions just starting a talent attraction campaign.

Tune in for a discussion full of actionable insights for anyone working to attract, retain and grow talent in their region.