Guest: Sean Callihan, Partner Manager at Commerce

Recording Location: E-commerce Forum, Minneapolis

Episode Timestamps

[00:00 - 01:51] Introduction and Commerce Rebrand

• Sean's background: 6 years at Commerce, 6 years in agencies
• Why BigCommerce became Commerce
• Three-product strategy: BigCommerce, Feedonomics, Makeswift

[01:51 - 03:51] Commerce Product Portfolio

• Feedonomics: Platform-agnostic feed management and data optimization
• Makeswift: Low-code, no-code page builder demonstration
• How products work together or independently

[03:51 - 06:04] B2B Strategy and Market Position

• B2B Edition as a company pillar
• Investment in B2B product development and go-to-market teams
• Dedicated B2C and B2B teams serving different markets

[06:04 - 08:10] Open SaaS Platform Advantages

• Integration with legacy systems without rip-and-replace
• Importance for B2B distributors and manufacturers
• Extensibility and ecosystem approach

[08:10 - 12:07] AI and Agentic Commerce

• Feedonomics as a data platform advantage
• Partnerships with OpenAI and Perplexity
• AI data readiness for merchant discovery
• Product data enrichment from multiple sources

[12:07 - 13:55] Makeswift Integration Roadmap

• Replacing native BigCommerce page builder
• Benefits for marketers and developers
• Low-code, no-code functionality

[13:55 - 15:01] E-commerce Forum Experience

• Four years attending in person, plus virtual
• Inclusive Midwest ecosystem approach
• Value of partner and merchant connections

Key Topics: Commerce rebrand, B2B ecommerce, AI readiness, data optimization, Feedonomics, Makeswift, open SaaS, product discovery