Live at #SXSW: Social Intelligence Empowers Digital Business Decisions #SMACtalk Ep 23

Brian Hosts Solo from SXSW as Daniel is on the road doing a keynote presentation. Joining Brian live from SXSW is Eric Swayne is VP of Product & Marketing at MutualMind, Co-Founder of DrawAttention.  

The underlying theme of SXSW other than Meerkat was without question was the role data plays in businesses today that are focused on creating a “Digital Front door”

Brian and Eric Discuss a range of topics including:

Social Intelligence

Validation of Social Media Data

Digital’s Role Beyond Marketing

Digital Front Door and What It Means for Businesses

Big Data vs Strategic Data with Context

Importance of creating a digital strategy that embrace data

Meerkat mobile app, an example of the rate of change

Visualization of Social Intelligence on the IBM Big Board at Jimmy Kimmel

Importance of Engagement Data

Real Time Listening + Data = Right Time Engagement

DrawAttention White Board Startup for your Laptop

Follow Eric on Twitter at: @eswayne

Mutual Mind on Twitter at @MutualMind

DrawAttention on Twitter at: @drawattentionco

This episode is sponsored by IBM to help companies envision a #NewWayToWork.  IBM Verse, their new revolutionary social & email solution, can free up time for you to focus on this by calming your email. IBM.com/Verse