Welcome to episode #225. This episode was recorded the morning after RetailLoco at SXSW in Austin - the twice annual Location Based Marketing conference. Asif and Rob highlight some of the key points that emerged from the conference as well as offer their take on what this means to businesses - both retail and technology. The episode also features video vignettes from some of the delegates and speakers about their take on the event and the industry. Live from SXSW, it's RetailLoco