Join the Tech Cat on the show floor at AWE 2018(Augmented World Expo), #1 AR+VR conference and expo. AWE is back for its 9th year in the USA & will illustrate why every organization, startup, and investor must get into XR (short for AR, VR, MR) . We chat with startups and co's who are already using AR & VR tToday's show features interviews with Max Dawes of Zappar, an enterprise solution for creating mixed reality experiences for brands; Maarten Tobias of Dimenco, who is an international pioneer in display technologies and will discuss his partnership with Ultrahaptics on creating a new 'Simulated Reality' experience; Jay Iorie of IEEE who talks about creating standards for immersive technology; Wolfgang Steltzle of Re'Flekt, who provides tools for creating Augmented and Mixed Reality powered manuals and instructions and Ian Kelso of Impossible Things, who is building intuitive immersive experiences for museums and other categories.