The Omnichannel Marketer

Live from the National Hardware Show - The Omnichannel Marketer


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In this episode, Kait is at the National Hardware Show in Las Vegas where she met four hardware experts:

  1. Alyssa DeSio from Paragon
  2. Scott Collins from YAT
  3. Brian Nooner from Twist & Seal
  4. Curtis Newman from DK2

Topics covered in this episode

  • Representing a portfolio of brands
  • Brand licensing and partnerships
  • Going from OEM to a consumer brand
  • The nuance of selling in online retail marketplaces
  • Role of distributors in hardware and durable good distribution
  • Role of customer service in hardware and durable goods


Key takeaways:

  • The hardware industry facings the same exact challenges as CPG
  • The hardware category is huge and you can grow a massive business
  • With a single successful product, you can launch new product lines
  • With growth, comes growing pains
  • To win big you need to be customer obsessed. 


Where to find our guests:

  • Alyssa: https://www.linkedin.com/in/alyssadesio/
  • Scott: https://www.linkedin.com/in/scottcollinsjr/
  • Curtis: https://www.linkedin.com/in/curtis-neuman/
  • Brian: https://twistandseal.com/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it 

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The Omnichannel MarketerBy Kait Stephens

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