Transformation is an ongoing activity in the IT industry, and distribution is not just enabling those changes but filling a number of new roles for vendors, and ITSPs suggests Blaine Raddon, CEO at The Channel Company. In this episode of Beyond Distribution by GTDC, he talks with host Frank Vitagliano about the evolution of the channel, from the traditional “builder, seller, buyer” ecosystem of the past to the complex business relationships of today.

What is the Channel Company doing to support these changes? How are distributors evolving to meet the future needs of the industry? Find out in this episode of Beyond Distribution with GTDC.