This interview explores how a cross-border e-commerce brand built success on TikTok through authentic content, strategic testing, and a strong understanding of global audiences.

This interview explores how a cross-border e-commerce brand built success on TikTok through authentic content, strategic testing, and a strong understanding of global audiences.

Live is Tomorrow Ep1.

Livestream Is Tomorrow is a podcast exploring the real stories, strategies, and cultural shifts behind TikTok and cross-border e-commerce. Hosted by creator and operator Yifan Hu, the show breaks down the systems, playbooks, and lessons that drive global digital growth.Each episode features insights from TikTok creators, brand founders, e-commerce operators, and advertising strategists. Together, they unpack how content travels across borders, how brands scale through video, and what it really takes to grow in today’s fast-moving digital landscape.This podcast focuses on practical value over hype—offering frameworks, failures, and real operator experiences that listeners can apply immediately.Real operators. Real stories. Real playbooks.

Business

Entrepreneurship

Marketing

Livestream Is Tomorrow is a podcast exploring the real stories, strategies, and cultural shifts behind TikTok and cross-border e-commerce. Hosted by creator and operator Yifan Hu, the show breaks down the systems, playbooks, and lessons that drive global digital growth. Each episode features insights from TikTok creators, brand founders, e-commerce operators, and advertising strategists. Together, they unpack how content travels across borders, how brands scale through video, and what it really takes to grow in today’s fast-moving digital landscape. This podcast focuses on practical value over hype—offering frameworks, failures, and real operator experiences that listeners can apply immediately. Real operators. Real stories. Real playbooks.

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Live is Tomorrow Ep1.

Live is Tomorrow Ep1.