Live & Linking with Ashley Leeds

Live & Linking #20 - Turning Content into Gold with Sally A. Curtis


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This week on Live & Linking, we're chatting with the feisty and creative Sally A. Curtis about the magic of content marketing.

Sally, the mastermind behind Monetize Your Content, shares her journey from working with Australia’s top business leaders to running her award-winning agency. 

She’s best known for transforming books into two years' worth of social media posts. I find out r how Sally’s agency turns your existing content into bite-sized pieces and builds a library of reusable assets. "Consistency is key," Sally says, emphasising the importance of regular, engaging posts.

I also find out about her racing ferrets. Sally’s got a wild past that perfectly matches her dynamic approach to content marketing. Her journey from horses to ferrets shows her bold spirit and knack for thinking outside the box.

Sally dives into practical tips for repurposing content. She explains her method of ‘content extraction,’ using tools like ChatGPT to streamline the process. "Don't overthink it," she advises, "use your intuition and highlight what jumps off the page."

Another angle we look at is where Sally reveals strategies to monetise your content effectively. By creating strategic visual campaigns, she helps clients direct audience engagement into sales. "If you're easy to consume, you're easy to buy," Sally notes, highlighting the importance of making content accessible and engaging.

And I even got a new guest for the show, Peter Nichols, who saw a 400% increase in views by repurposing his content into bite-sized pieces. Sally’s approach shows how consistent, engaging content can significantly boost your online presence.  He’ll be joining me soon!.


Sally A CurtisEmail: [email protected]Website: www.sallyacurtis.bizLinkedIn: Sally A CurtisLinktree: SallyACurtis

Bio:

Sally A Curtis is an outside-of-the-box thinker who loves leverage and will nag you about consistency! She works with brilliant individuals to monetise their content and engage their audience through the power of bite-size visuals. Her Award-Winning Agency, Monetise Your Content, is best known for turning books into two years' worth of social media posts.

She started her career working with Australia's most influential business leaders, helping them fill their events nationally and internationally with exceptionally high conversion rates. She went on to do this for herself and then mentored others, leading her to find that the secret was in engagement through visual content and human conversations.

Sally's team creates for you a library of reusable, profitable brand assets that amplify your impact, make you stand out, and make you easy to consume, so you are easy to buy.


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Live & Linking with Ashley LeedsBy Ashley Leeds