Email Marketing Made Simple – with Louise McGuill

Email marketing might just be the most powerful tool you’re not using properly.

In this episode, I’m joined by email strategist and inbox relationship builder Louise McGuill to explore how email can work hand-in-hand with LinkedIn to grow your business, build trust, and turn subscribers into superfans. If you’ve ever stared at a blank email draft thinking, “What do I even say?” – this one’s for you.

We dive into:

• Why you need email alongside your social media strategy
  

• How to write emails that people actually look forward to opening
  

• The truth about newsletters (and why they’re not what you think)
  

• What to send, how often to send it, and how not to annoy your list
  

• What makes a great lead magnet—and why it must lead somewhere
  

• The mindset shift that helps you embrace email without feeling “salesy”
  

Guest Introduction Louise McGuill – Email marketing specialist helping business owners simplify and humanise their email strategy. Louise supports clients with list growth, automations, and turning inbox conversations into meaningful business growth.

Key Discussion Points

• The importance of owning your audience vs. relying on algorithms
  

• How to create a regular email habit (even if you’ve got a tiny list)
  

• What makes people actually open your emails
  

• How frequency impacts visibility (hint: monthly isn’t enough)
  

• Automations, lead magnets, landing pages—explained simply
  

• Why sales messages don’t have to feel icky
  

Key Takeaways

• Email isn’t about tech—it’s about trust
  

• You don’t need a big list to get started
  

• A strong lead magnet should solve a specific problem and lead to a paid offer
  

• Aim for at least one email a week—12 emails a year won’t move the needle
  

• Add subtle sales nudges to most emails (think PS, not pressure)
  

• Emotion-led storytelling connects more than polished perfection
  

Guest Name: Louise McGuill

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/louise-mcguill-word-tamer/

Lead Magnet: 6 Steps to Email Success – https://subscribepage.io/hcIFmT

About Louise: Louise McGuill is an email copywriter, trainer, and teacher on a mission to simplify emails, lead magnets, and automations for small service-based business owners. With a background in education spanning 17 years—from class teacher to senior assistant head—Louise brings a natural gift for helping others grow in confidence and clarity.

She supports business owners who feel overwhelmed by email marketing by breaking it down into doable, effective steps. Her signature 12-week hybrid programme takes clients from email uncertainty to having:

• A lead magnet that attracts and retains attention
  

• An automation sequence that builds connection and drives action
  

• A strong understanding of their ideal client
  

Louise's approach is all about removing the stress and confusion from email marketing and helping hardworking entrepreneurs build real relationships, rapport, and leads—on autopilot.

You can view the full YouTube episode HERE

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