This week I'm joined by Tracy Irwin, someone I know very well because we're accountability partners who catch up every Monday to keep each other on track.

Tracy spent more than 20 years building and running a successful accountancy practice before making a huge life change.

She sold the business, moved to Spain and now helps business owners build companies that support the life they actually want to live. Our conversation is full of practical advice for anyone who feels like their business is running them instead of the other way round.

One of the biggest ideas Tracy shares is something she calls your Freedom Number. Rather than chasing turnover for the sake of it, she explains why you should start by designing your ideal life and then build a business that funds it.

We also dive into money mindset, understanding the financial numbers that really matter, avoiding the trap of spending on marketing before your foundations are right, and why so many entrepreneurs unknowingly limit themselves because of beliefs they've carried since childhood. It's an eye-opening conversation that will have you looking at your business from a completely different angle.

We also chat about productivity, accountability, LinkedIn visibility and why showing up consistently matters far more than chasing vanity metrics.

As always, we finish with a Roast My Post where we review one of Tracy's LinkedIn videos and share a few simple tips that anyone creating content can use. If you're looking for more freedom, more clarity and a healthier relationship with money and your business, this episode is well worth a listen.

Guest contact details

Tracy Irwin

Email: [email protected]

Website: www.tracyirwin.co.uk

LinkedIn: https://www.linkedin.com/in/tracyalaineirwin/

Instagram: https://www.instagram.com/tracy.irwin.official/

TikTok: https://www.tiktok.com/@tracyirwin.offici