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Live & Linking Episode 106 with Sarah Farmer
Here's another episode taken from my Live & Linking show, and this week I'm joined by Sarah Farmer, Founding Director of Bright & Brilliant Ltd.
Sarah is an executive coach who specialises in imposter syndrome, confidence and leadership. If you've ever wondered whether you're good enough, questioned your prices or felt like someone might tap you on the shoulder and tell you you shouldn't be there, then this conversation is definitely worth your time.
We dive into why so many people misunderstand imposter syndrome and why those occasional confidence wobbles are actually perfectly normal.
One of the things I loved about this conversation was Sarah's practical approach. Rather than simply telling people to "be more confident", she explains the neuroscience behind why our brains behave the way they do and shares the process she uses to help senior leaders take back control.
We also had a fascinating discussion about pricing, understanding your value, helping people buy rather than trying to sell to them, and why building trust changes everything.
Sarah also shared what it was like appearing on Jeremy Vine's Radio 2 show and how even experts still get nervous before stepping into the spotlight.
As always, I couldn't resist finishing the show by roasting one of Sarah's LinkedIn posts, sharing a few ideas to help her get even more engagement from document posts. It was a brilliant conversation full of practical advice for business owners, leaders and anyone who's ever doubted themselves.
Whether you're leading a team, growing a business or simply trying to become more confident, there's plenty to take away from this episode.
Timestamps
00:00 Introduction
01:30 What imposter syndrome really is
03:20 Confidence versus imposter syndrome
05:15 Pricing with confidence
09:35 Why success doesn't remove self doubt
11:20 Helping people buy
16:10 Sarah's confidence framework
19:40 Jeremy Vine experience
23:50 Biggest myths about imposter syndrome
26:30 LinkedIn post roast
31:20 Lead Brightly Community
Guest contact details:
Sarah Farmer
Founding Director
Bright & Brilliant Ltd
Email: [email protected]
Phone: 07854 824416
Website: www.brightandbrilliant.com
LinkedIn:https://www.linkedin.com/in/sarah-farmer-coach/
View all episodes
By Ashley LeedsHere's another episode taken from my Live & Linking show, and this week I'm joined by Sarah Farmer, Founding Director of Bright & Brilliant Ltd.
Sarah is an executive coach who specialises in imposter syndrome, confidence and leadership. If you've ever wondered whether you're good enough, questioned your prices or felt like someone might tap you on the shoulder and tell you you shouldn't be there, then this conversation is definitely worth your time.
We dive into why so many people misunderstand imposter syndrome and why those occasional confidence wobbles are actually perfectly normal.
One of the things I loved about this conversation was Sarah's practical approach. Rather than simply telling people to "be more confident", she explains the neuroscience behind why our brains behave the way they do and shares the process she uses to help senior leaders take back control.
We also had a fascinating discussion about pricing, understanding your value, helping people buy rather than trying to sell to them, and why building trust changes everything.
Sarah also shared what it was like appearing on Jeremy Vine's Radio 2 show and how even experts still get nervous before stepping into the spotlight.
As always, I couldn't resist finishing the show by roasting one of Sarah's LinkedIn posts, sharing a few ideas to help her get even more engagement from document posts. It was a brilliant conversation full of practical advice for business owners, leaders and anyone who's ever doubted themselves.
Whether you're leading a team, growing a business or simply trying to become more confident, there's plenty to take away from this episode.
Timestamps
00:00 Introduction
01:30 What imposter syndrome really is
03:20 Confidence versus imposter syndrome
05:15 Pricing with confidence
09:35 Why success doesn't remove self doubt
11:20 Helping people buy
16:10 Sarah's confidence framework
19:40 Jeremy Vine experience
23:50 Biggest myths about imposter syndrome
26:30 LinkedIn post roast
31:20 Lead Brightly Community
Guest contact details:
Sarah Farmer
Founding Director
Bright & Brilliant Ltd
Email: [email protected]
Phone: 07854 824416
Website: www.brightandbrilliant.com
LinkedIn:https://www.linkedin.com/in/sarah-farmer-coach/