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Here’s another episode of Live & Linking, where I sit down with fascinating people from LinkedIn to discover their stories, what they do, and what makes them stand out. This week I'm joined by Chris James, Founder of C2C, who helps creators, coaches and consultants turn content into clients through simple systems that actually work.
Chris shares his honest journey from working in a call centre to building a successful business, and explains why creating a lifestyle you enjoy should be just as important as growing your revenue. The conversation is packed with practical advice and plenty of straight-talking honesty.
We explore why so many people struggle to post consistently on LinkedIn, how fear of being judged holds people back, and why authenticity will always outperform trying to sound clever or relying entirely on AI. Chris also explains the framework he uses to help clients move from attracting attention to building trust, converting prospects and delivering results through repeatable systems.
One of the biggest talking points is his decision to remove sales calls from his business altogether, replacing them with content that attracts the right people before they ever get in touch.
If you're looking to grow your business through LinkedIn, improve your content, or build a business that gives you more freedom rather than more stress, you'll find plenty to take away from this episode.
Chris shares practical lessons, personal stories and real business experience that make this an enjoyable conversation whether you're just starting out or already creating content every week.
Timestamps
00:00 Welcome and introductions
02:18 Chris's story
05:50 Productising your expertise
09:30 Building the business
14:10 Why sales calls disappeared
18:00 The content system explained
21:00 AI versus authenticity
23:20 Overcoming fear on LinkedIn
25:20 Confidence through consistency
29:00 Post Roast
34:10 Where to find Chris
Guest contact details
Chris James
Founder, C2C
Email: [email protected]
Phone: 07855050169
Website: http://www.chris-james.co/c2c
LinkedIn: https://www.linkedin.com/in/chrisjamesonline/
By Ashley LeedsHere’s another episode of Live & Linking, where I sit down with fascinating people from LinkedIn to discover their stories, what they do, and what makes them stand out. This week I'm joined by Chris James, Founder of C2C, who helps creators, coaches and consultants turn content into clients through simple systems that actually work.
Chris shares his honest journey from working in a call centre to building a successful business, and explains why creating a lifestyle you enjoy should be just as important as growing your revenue. The conversation is packed with practical advice and plenty of straight-talking honesty.
We explore why so many people struggle to post consistently on LinkedIn, how fear of being judged holds people back, and why authenticity will always outperform trying to sound clever or relying entirely on AI. Chris also explains the framework he uses to help clients move from attracting attention to building trust, converting prospects and delivering results through repeatable systems.
One of the biggest talking points is his decision to remove sales calls from his business altogether, replacing them with content that attracts the right people before they ever get in touch.
If you're looking to grow your business through LinkedIn, improve your content, or build a business that gives you more freedom rather than more stress, you'll find plenty to take away from this episode.
Chris shares practical lessons, personal stories and real business experience that make this an enjoyable conversation whether you're just starting out or already creating content every week.
Timestamps
00:00 Welcome and introductions
02:18 Chris's story
05:50 Productising your expertise
09:30 Building the business
14:10 Why sales calls disappeared
18:00 The content system explained
21:00 AI versus authenticity
23:20 Overcoming fear on LinkedIn
25:20 Confidence through consistency
29:00 Post Roast
34:10 Where to find Chris
Guest contact details
Chris James
Founder, C2C
Email: [email protected]
Phone: 07855050169
Website: http://www.chris-james.co/c2c
LinkedIn: https://www.linkedin.com/in/chrisjamesonline/