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Live & Linking with John Espirian
Every Tuesday at 12:30pm I sit down with someone who knows LinkedIn inside out, and this week the guest is someone who's inspired thousands of us, including me.
John Espirian has built a reputation as the "Relentlessly Helpful LinkedIn Nerd" and there's a very good reason why. Everything he teaches comes from testing, measuring and real-world experience, not guesswork. We chat about how LinkedIn has changed, why so many people feel their reach has disappeared, and whether paying for Premium is really worth it. If you've ever wondered why your content isn't performing like it used to, you'll definitely want to hear John's thoughts.
We also dive into John's brilliant book Content DNA and why building a memorable personal brand is about consistency rather than constantly reinventing yourself. We talk about repeating your message until people begin repeating it back to you, staying in your lane, and why trying to go viral is rarely the answer.
John also shares why the people who succeed on LinkedIn are simply the ones who keep showing up, even when engagement feels slow. It's a refreshing reminder that building trust always beats chasing vanity metrics.
Towards the end of the show we even turn the tables and put one of John's own LinkedIn posts through my Roast My Post feature. It's a great discussion around promoting events, using LinkedIn Events properly, direct messaging without becoming spammy, and making your content work harder. Whether you're brand new to LinkedIn or you've been using it for years, this episode is packed with practical advice that you can put into action immediately.
Timestamps
00:00 Welcome
01:16 Meet John Espirian
02:42 Is LinkedIn Premium worth it?
06:27 Why LinkedIn reach has dropped
10:08 Video on LinkedIn
13:13 Content DNA and personal branding
19:34 Roast My Post
20:40 Uplift Live Nano
24:13 Using DMs effectively
28:36 The Inform Podcast
30:05 Espresso Plus Community
31:02 Final thoughts
Guest contact details:
John Espirian
Email: [email protected]
Phone: 7779451487
Website: https://espirian.co.uk/learn/1-1-zoom-consultation/
LinkedIn: https://www.linkedin.com/in/johnespirian/
View all episodes
By Ashley LeedsEvery Tuesday at 12:30pm I sit down with someone who knows LinkedIn inside out, and this week the guest is someone who's inspired thousands of us, including me.
John Espirian has built a reputation as the "Relentlessly Helpful LinkedIn Nerd" and there's a very good reason why. Everything he teaches comes from testing, measuring and real-world experience, not guesswork. We chat about how LinkedIn has changed, why so many people feel their reach has disappeared, and whether paying for Premium is really worth it. If you've ever wondered why your content isn't performing like it used to, you'll definitely want to hear John's thoughts.
We also dive into John's brilliant book Content DNA and why building a memorable personal brand is about consistency rather than constantly reinventing yourself. We talk about repeating your message until people begin repeating it back to you, staying in your lane, and why trying to go viral is rarely the answer.
John also shares why the people who succeed on LinkedIn are simply the ones who keep showing up, even when engagement feels slow. It's a refreshing reminder that building trust always beats chasing vanity metrics.
Towards the end of the show we even turn the tables and put one of John's own LinkedIn posts through my Roast My Post feature. It's a great discussion around promoting events, using LinkedIn Events properly, direct messaging without becoming spammy, and making your content work harder. Whether you're brand new to LinkedIn or you've been using it for years, this episode is packed with practical advice that you can put into action immediately.
Timestamps
00:00 Welcome
01:16 Meet John Espirian
02:42 Is LinkedIn Premium worth it?
06:27 Why LinkedIn reach has dropped
10:08 Video on LinkedIn
13:13 Content DNA and personal branding
19:34 Roast My Post
20:40 Uplift Live Nano
24:13 Using DMs effectively
28:36 The Inform Podcast
30:05 Espresso Plus Community
31:02 Final thoughts
Guest contact details:
John Espirian
Email: [email protected]
Phone: 7779451487
Website: https://espirian.co.uk/learn/1-1-zoom-consultation/
LinkedIn: https://www.linkedin.com/in/johnespirian/