"Live on Purpose" is a motivational phrase that encourages individuals to live a life that is guided by their personal goals, values, and passions. It suggests being intentional and deliberate in one's actions and choices, rather than just going through the motions of life reactively or following others' expectations. This approach emphasizes the importance of self-awareness, goal-setting, and taking active steps to shape one's own life according to what is genuinely important to the individual.