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You're getting the inside exclusive on a Birdcage Marketing School workshop with Maddy Birdcage. In today's episode, Maddy hosts a workshop with Kim James, a Birdcage Marketing School™ student who's just transitioned from a decade-long corporate career to Day 1 of starting her own consulting business.

Whether you're a freelancer, agency owner or business owner running your own marketing, you're not going to want to miss this episode. Pop your AirPods in, take us on your hot girl/guy walk, and learn valuable insights on bridging the gap between content creation and business goals, and the importance of strategic thinking in marketing. 

Together, Maddy and Kim explore the nuances of crafting effective marketing strategies, the challenges of transitioning from corporate to consultancy, and the power of authenticity in brand messaging. 

Episode Highlights:

• The challenges and opportunities of transitioning from a corporate job to starting a consulting business.
• The disconnect between marketing tactics and business goals in both large corporations and small businesses.
• The importance of in-house content creation versus outsourcing to agencies.
• Strategies for effectively communicating the value of marketing efforts to executive teams.
• The role of audience analysis and measurement frameworks in developing a robust marketing strategy.
• The benefits of offering customised consulting packages versus set packages.
• Insights into pricing strategies for consulting services and the importance of aligning prices with perceived value.
• The value of using platforms like LinkedIn, TikTok, and Instagram for different stages of the marketing funnel.
• The importance of having a lead magnet and building an email list for effective marketing outreach.
• The concept of a ladder of transformation in understanding the functional, emotional, and identity-based needs of clients.

Resources:

• Marketing Boss Academy: https://www.birdcagemarketingschool.com/courses/marketing-boss-academy
• Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library
• Birdcage Marketing - Work with Us: https://birdcagemarketing.com.au/

Where To Find Us:

• Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/
• Birdcage Instagram: https://www.instagram.com/birdcagemarketing/
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/
• Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage

Connect with Kim:

• TikTok: https://www.tiktok.com/@tangerinetangoagency & https://www.tiktok.com/@kimelizabethjames1
• LinkedIn https://www.linkedin.com/in/kim-elizabeth-james-19216376/
• Instagram: https://www.instagram.com/kimelizabethjames1/ 

Join Flight School Today! Visit https://www.birdcagebusinessbuilders.com/flight-school