One of the biggest conversations going on in Social Commerce at the moment is about Live Stream Shopping or Shoppable Video. Whatever you want to call it, it is coming really fast. For anyone who has ever considered buying a legmaster2000, an ab circle pro, a non-drip mop or European knife set while watching an advertorial on TV, then this is the episode is for you! Live Stream Shopping is effectively Traditional TV Shopping for the digital age. It is tipped to become an $11bn market in the US by the end of this year but is playing catch to the Asian market which is tipped to be worth a staggering $474 billion by 2023.

In this episode I chat with Madison Schill, communications lead at Live Stream Shopping platform Livescale.