I have a confession to make.

I was SUPER hesitant to jump into live streaming. For a few reasons. The first reason was that I would have to "get ready", as in, do my hair & makeup every day (O.K., technically I don't have to do that. I get that most people really don't care if what you look like if the content is good, but this was my hang up). Another reason was that I didn't want to just jump on at talk at people.  I wanted to have a strategy, plan it a bit, and make sure I had some time to promote the live stream.

When I did jump in I got results INSTANTLY.

I was floored by the engagement, the number of people that showed up (more than normally show up for a webinar), and the traffic to my live stream post after the event (I pull the videos into my site with Simple Social Press and write a post along with the video. The bonus with using Simple Social Press is that it also pulls the Facebook comments into the site as blog comments, which is awesome).

I knew I wanted to have someone on the show to talk about live streaming and after seeing Ross Brand everywhere, I knew I wanted to connect with him. We recorded this a few months ago and things have just gotten bigger (and better) since we first connected.

Questions I Asked Ross

* Can you share a little bit about your background and how you got into live streaming & broadcasting?

* What is your current business?

* What are some of the things people are doing with live streaming?

* How are people monetizing live streaming?

* Why do you think people are so hesitant to get into live streaming?

* Who are some of the people that you see doing live streaming well?

[clickToTweet tweet="Now you're seeing their face and you're hearing their voice and you're hearing them laugh...' @iRossBrand " quote="Now you're seeing their face and you're hearing their voice and you're hearing them laugh...' @iRossBrand" theme="style6"]

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What You're Going to Learn

* The three different ways people are monetizing live streaming

* How Mario Armstrong, of the 'Never Settle Show' is using live streaming to grow his brand

* What differentiates live streaming from T.V.

* The technical basics you need to get into live streaming

* The power of finding the right platform for your audience

* Why you should look at live streaming as a content strategy

[clickToTweet tweet="I call it the portfolio method & that is, it's just good content to add here to your digital footprint. @iRossBrand" quote="I call it the portfolio method & that is, it's just good content to add here to your digital footprint. @iRossBrand" theme="style6"]

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Where to Connect with Ross

Website | Facebook | Twitter