03.10.2015 - By Get Social Health with Janet Kennedy | Healthcare Marketing | Social Media
Baylor Scott White Health in Dallas, Texas is a hospital with a strong specialty in transplant surgery. To bring attention to the need for organ donation, Digital Communications and Social Media Director Ashley Howland organized the a Twitter first; the Live tweeting of a live heart transplant. Garnering over a million social media impressions and 20,000 followers during the event was of secondary importance to the successful surgery, appreciation and support for the donor's family and a new surge in organ donor signups. Hear the details in our interview or follow the time stamps below.
00:00 Intro00:45 Why did you live Tweet a transplant?02:30 Need for Organ donors02:55 Short waitlist for heart transplants03:30 No budget04:00 Schedules Surgery live Tweeting: Kidney Transplat & Brain Surgery05:36 Project management a key05:50 Were Tweets Live or scheduled?06:50 Need for disclaimers and explanation tweets08:50 Interviewed potential patient was in need10:50 Transplant is the last resort12:00 Honoring the donor12:50 SW Transplant Alliance & Donate Life Texas14:30 Who was in the operating room?15:30 Media coverage15:52 Timing of event18:38 Testing Twitter & Tweet Stats20:35 Hashtags: #GoJane #ImADonor21:20 Extending the reach24:38 National coverage?24:55 Any negative feedback?25:45 Hearing a donor's heart beat28:37 Will you do it again?29:25 Live Tweet for Education31:32 Social Media Tip: Reed Smith "Learn a new skill"
Ashley's Twitter Handle
Ahsley Howland on LinkedIn
Baylor Scot White Health on Twitter
"Scrubbing In" Blog
Video: "The First Ever Live Tweet of a Heart Transplant"
News Release