https://www.youtube.com/watch?v=4qjTGfw2H7I&feature=youtu.be

What are the benefits of live and recorded content marketing?

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Transcription

Live versus recorded content marketing.

Hi I am Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk about live versus recorded content marketing. So live content marketing is when you're doing something live when you're when you're sending it out. Without edits out for the world to see, oftentimes, there's chat associated with it, it doesn't matter whether you're doing a Facebook Live or some type of live stream on Twitch.

This has been a hot thing to do for a while, when I first started doing these talks, the reason why it's called Brian J. Pombo Live, is because we started doing them all live, live initially over Facebook, and then we take the recordings and we'd spread it out.

So there's no reason why you can't do both.

But the question is, what's what works best?

What what's the hottest thing?

And I'm here to tell you, I don't know.

It could be it at any given moment, it could be one or the other, it could be gaining more attraction, either from directly from the market or from the platform that you're delivering it on certain platforms might be favoring it like for a while there, Facebook was favoring live content, and it still does to a certain extent, you got to do all just the right things, just to get the best favor, meaning they're going to put you in front of more people because you're alive more often.

I was doing it quite a bit often and if you aren't doing any type of paid ads with it, you tend to not end up with the bump that people who are paying are able to achieve this is a couple things that I found over time, that tends to be the case.

But there are many live platforms out there. Twitch is one that that thrives off of live video. I remember quite a few years back there was Periscope and Meerkat.

And all these other ones that were out there that got bought up by the larger companies. Because they were saying all live is the thing live is the next big thing. You got to take the big picture view on these things, though. I mean, is one ever going to really overtake the other?

No.

I'm a big fan of old radio shows, ever since I was a kid. My grandparents first told me how when they were kids, nobody had televisions, television was very new thing.

And everyone had radios or most people had radios. And you could listen, that's how you got your entertainment, your daily entertainment, what's gotten over the radio.

So they'd have the same type of programs that you have on TV today that they had them on the radio without any pictures. So I got into old time radio, which is kind of the term that they call it OTDR old time radio I got into that years ago, when I was just a little kid. And I've always had a fascination you can see the old radio back here.

What's really interesting is most of these shows, and I mean most all through up until the 50s they were almost all a live programming. It was very rare that it wasn't like programming.

In fact, it was more often that they would take a script and have different people in different localities do the exact same script versus having a recording that they then spread about they started doing what they refer to it as transcription ba...