Did you know that leads generated by dealership employees convert 7 TIMES more frequently than company leads? An according to Forbes Magazine, sales reps who use Social Media outsell their peers by 78%. This is the premise behind our conversation in this episode with Ken Potter, President of Build-A-Brand. Build-a-Brand empowers individual salespeople to brand themselves, your company, and your products & services online and in social media using state of the art digital marketing, prospecting and follow-up tools.