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Live with Sidi from Jade Kite

Light the Fuse interviews elite product VPs and leaders from global sports and active brands, including Leatherman, Vans, and Helly Hansen, about the high-stakes decisions that changed everything. Hosted by Patrick, CEO of Outrageous Insight, The Consumer Delight Consultancy, we pull back the curtain on the moments of doubt, dead ends, and design secrets behind the world's most iconic gear. New episodes weekly covering Leadership, Product Design, and consumer psychology. Ready to light the fuse?

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Light the Fuse interviews elite product VPs and leaders from global sports and active brands, including Leatherman, Vans, and Helly Hansen, about the high-stakes decisions that changed everything.Hosted by Patrick, CEO of Outrageous Insight, The Consumer Delight Consultancy, we pull back the curtain on the moments of doubt, dead ends, and design secrets behind the world's most iconic gear.New episodes weekly covering Leadership, Product Design, and consumer psychology. Ready to light the fuse?

Light the Fuse interviews elite product VPs and leaders from global sports and active brands, including Leatherman, Vans, and Helly Hansen, about the high-stakes decisions that changed everything. Hosted by Patrick, CEO of Outrageous Insight, The Consumer Delight Consultancy, we pull back the curtain on the moments of doubt, dead ends, and design secrets behind the world's most iconic gear. New episodes weekly covering Leadership, Product Design, and consumer psychology. Ready to light the fuse?

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Live with Sidi from Jade Kite

Live with Sidi from Jade Kite