This week we revisit a great episode with Patti Reily (2022)

Livestream Selling as a Life Skill (00:01 - 00:06)

• Patti reframed selling as a "life skill" not just a sales skill, which helps overcome negative stereotypes of salespeople.
• We sell ourselves from birth to get our needs met and connect with others.

Engaging the Audience (00:06 - 00:10)

• Recycle information every few minutes for new viewers since attention span is short. Reintroduce yourself, the show purpose, key benefits.
• Create a buyer persona profile and picture who you're speaking to. Lead with empathy.

Bringing Energy to the Show (00:10 - 00:12)

• No one will be more excited for your product than you. Tap into that passion.

Benefits of Having a Live Audience (00:12 - 00:15)

• A live audience can elevate the host's energy and create an engaging atmosphere.
• Understand the product and buyer so well you can riff and improvise.

Hiring a Co-Host (00:22 - 00:25)

• Hire an experienced host to lead, make you comfortable, ask you easy questions to shine a light on you and product.
• Once comfortable, you may not need to always hire out.

Pricing Decisions (00:27 - 00:34)

• Know your niche buyer and ideal client. Don't discount just to be broad.
• Special offers don't have to be pricing - can be exclusive access, special guests, etc.

Key Takeaways (00:35 - 00:38)

• Summary of having a skilled co-host and recycling content.

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