On October 31st, 1948 at 4:35PM from WNBC in New York, Living 1948 took to the air with a drama called “Let’s Sit This One Out” focused on registered voters who don’t vote.

Living 1948 was conceived as a “radio mirror” of contemporary U.S. life. The shows ranged from surveys, to dramatic histories, to commentaries. Hosted by Ben Grauer, it featured some of New York’s best radio actors like Art Carney, Alexander Scourby, Claudia Morgan, Marilyn Erskine, and Barry Thomson.

CBS taking note, launched The People Act to rival the program. By late 1948, their network competition was in its third decade.