Have we reached a point at which the total cost of industrial capitalism is outweighing its benefits? As the cost of bailing out the World's financial system reaches trillions of dollars, it is easy to argue that we have.

Even if you don't accept this, it is hard to escape the conclusion that the world needs a new way of doing business, one that redefines the basic purposes and responsibilities of corporations and looks at far more than just the bottom line as a measure of success or failure.

In the first in a series of podcasts, Dawna Jones talks to Jay Bragdon, an investment advisor for high net worth families, author of Profit for Life and an evangelist for a very different way of doing business.