We live in a three-dimensional world, and according to today's guest -- You Are Here Labs president John Buzzell -- our computers are finally starting to catch up with that. John shoots the proverbial breeze with Alan on how spatial computing is going to fundamentally change our relationship with computers, and thus, our relationship with the world.

Alan: My name is Alan Smithson,

your host for the XR for Business Podcast. Today's guest is a good

friend, John Buzzell from You Are Here Labs and You Are Here Agency.

John is an award winning 28 year veteran of the digital industry,

creating interactive experiences across augmented reality, virtual

reality, video games, mobile apps and numerous high volume websites.

To learn more about You Are Here Labs and You Are Here Agency, visit

yahagency.com. John, welcome to the show.

John: Thanks, Alan. Good to be

with you.

Alan: And of all the people

we've had on the show, you have a lot of experience in this field. I

mean, you built the AR Porsche visualizer where you could drop a

Porsche right in your living room and I actually have a photo of a

Porsche in my living room from your app.

John: [laughs] That's great. You

know, that was an interesting project, because we started off on the

Hololens and it was a really interesting project. But at some point,

Porsche said this is a little too future for us at the moment and we

need something that the dealers and the salespeople can use without

fear. And so when ARKit popped up from Apple and they said surprise,

now everybody with an iPhone 6 and above and use augmented reality,

it really changed the game. And we very quickly converted that

experience from the Hololens to the humble iPad and it took off from

there. So we were really excited to have one of the first ARKit apps

that was really connected to a major company or brand. And I'm glad

you liked it, too. That's cool.

Alan: It was really special. Can

people download it now still?

John: Well, no, they can't. That

was about two years ago that we did it. And for all of us in

technology, who knows how fast it moves. Porsche is a global company

and they were very impressed with the innovation. And I think they

were excited to kind of pull it back to HQ and see what they could do

globally with it. And also our clients left for jobs at other

companies simultaneously. [laughs] So--

Alan: That's the challenge in

technology, you're working on a project with somebody, you're all in

it, and then they leave. [laughs]

John: I mean, I think that's one

of the neat things about emerging tech is, is it really can help

vault peoples careers into the next dimension, in the sense that

these technologies are so profound and they will affect the work that

we do and the way we live our lives for so long in the future, that

people that have this experience, it's really great for them

individually.

Alan: You've been doing this a

while longer than myself, but I've been in early VR since 2014. And

I've noticed that a lot of the people that were just building demos

and stuff like that, now are running huge companies. HP and

Microsoft, they're running huge departments in this, just because

they were early and learned how to do it. And they learned in a time

when there was no YouTube video on how to make AR, you had to just

kind of guess.

John: Yeah. I mean, my career

resembles that, in the sense that I got started doing interactive

marketing on diskettes before CD-ROM. Our friend Cathy Hackl says,

"Don't talk about that, it makes you sound old!" but I

think the experience is worthy, because you see things change to

CD-ROM. You watch them change again to narrowband Internet. You see

them change