Off Mute

Living in the Moment with Chief Marketing Officer of Sprinkles Cupcakes Michelle Wong

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In This Episode… Obele and Zach are breaking all of the rules with the new CMO of Sprinkles Cupcakes, Michelle Wong. Join us as they discuss everything from how the voice of advertising will continue to change to liver Pâté, Zach’s secrets to success and beyond.

  • [02:40] Right off the bat, Zach throws Michelle an “Off Mute” curveball and gets Michelle talking about her love of sweets, in particular the french pastry mille-feuille.
  • [09:51] During our word association game, Michelle explains that she’s “over the glass ceiling” and that while it’s something that still exists in the workplace, it’s essential to find your vision and keep pushing forward.
  • [12:04] Zach challenges Michelle to share her bold predictions on both the marketing ecosystem as well as the sweets and confections category.
  • [20:07] Michelle shares her personal career journey from going to pastry school, to working in advertising to now, tying both of those experiences together at Sprinkles and how she made the decision to pivot to brand-side marketing.
  • [35:55] Finally, Michelle goes Off Mute, stressing the importance of living in the now and shares the work Sprinkles has done highlighting Asian-owned bakeries and other initiatives that show the importance of brands stepping up for their communities.

    • People and Companies We Mentioned in the Show

    • Michelle Wong  was our guest today.
    • Have Michelle’s favorite Chocolate Marshmallow cupcake delivered to your door

      • Episode Length: 41:23

      Thanks so much for tuning in. Join us again in two weeks for another episode!

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      Off MuteBy a Tinuiti Podcast
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