"We really think that carbon isn't necessarily a bad thing; it's just in the wrong place. In our atmosphere, it causes these impacts that are really detrimental to our society. But carbon is really all in the world around us. And we can actually capture that carbon and harness it in our soils, use it to power industries and build our buildings and restore our forests. And so by harnessing that carbon - turning it from a liability in the climate to an asset to build our economy - we think we can