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Living Life on Your Own Terms with Alexander Mullan
What would it mean to you to be able to do what you want, where you want, when you want, and with who you want?
For today’s guest, that’s what freedom looks like for him.
Alexander Mullan is a Canadian living in Amsterdam. He is an ex-hockey player turned personal trainer turned copywriter turned self-proclaimed wizard of wordcraft, who travels at will, reads as much fantasy fiction as he can get his hands on. Added to these, he is deeply involved in bringing intentional growth-oriented use of psychedelics into the public eye.
In this episode, Alexander talks about how much of a contrarian he is, always doing things he wanted to do, going against everyone’s expectations. And he gives perspectives to this side of him that we can all learn from. When you have that self-awareness about yourself and that understanding of the world around you, you likely play the game of life on your own rules, and that’s something exciting to know about. He’s a copywriter. He’s giving us tips on how to show up on your social media platforms, create your content, and what content to create that resonates with your audience. Putting out fitness information can only get you so far. It’s about putting some personality into what you share out there that people will relate more with you. Why he thinks your marketing should be in alignment with your personal beliefs and how you want to be sold to is one interesting topic he touched on. He is big on mentorship, and he shares the three most important takeaways he gets from having one. He believes in duality to everything and here, he sheds light on the seemingly bad drugs mainstream media is negatively painting out.
“I think the biggest thing someone could do to improve content is to actually use call to actions. It's one of the things that most don't realize when they are either transitioning online or first trying to create content is like, you actually have to tell people what you want them to do.” - Alexander Mullan
Topics Covered:
03:24 - On being the contrarian that he is
05:30 - How things get easier with self-awareness and a better understanding of the world
08:11 - What freedom means to him
09:39 - What made him decide not to be a personal trainer anymore
12:50 - How his being problem unaware cost his online fitness business
15:53 - More than the fitness information, what should you share with people for them to resonate with you
17:22 - Bringing your personality into your content
20:24 - Tell people what you want them to do
22:22 - What he uses social media for
24:05 - Marketing and promoting yourself in a way that feels in alignment with you and how you would like to be marketed and sold to
26:33 - What personal trainers can do to improve their content
29:34 - How much of a benefit does having a mentor has on him?
31:06 - His perspective towards mentorship
36:36 - Bringing positive insights into seemingly bad drugs
Connect With Alexander Mullan:
Connect With Gavin McHale:
- Gavinmchale.clickfunnels.com
View all episodes
By Gavin McHale
5
22 ratings
What would it mean to you to be able to do what you want, where you want, when you want, and with who you want?
For today’s guest, that’s what freedom looks like for him.
Alexander Mullan is a Canadian living in Amsterdam. He is an ex-hockey player turned personal trainer turned copywriter turned self-proclaimed wizard of wordcraft, who travels at will, reads as much fantasy fiction as he can get his hands on. Added to these, he is deeply involved in bringing intentional growth-oriented use of psychedelics into the public eye.
In this episode, Alexander talks about how much of a contrarian he is, always doing things he wanted to do, going against everyone’s expectations. And he gives perspectives to this side of him that we can all learn from. When you have that self-awareness about yourself and that understanding of the world around you, you likely play the game of life on your own rules, and that’s something exciting to know about. He’s a copywriter. He’s giving us tips on how to show up on your social media platforms, create your content, and what content to create that resonates with your audience. Putting out fitness information can only get you so far. It’s about putting some personality into what you share out there that people will relate more with you. Why he thinks your marketing should be in alignment with your personal beliefs and how you want to be sold to is one interesting topic he touched on. He is big on mentorship, and he shares the three most important takeaways he gets from having one. He believes in duality to everything and here, he sheds light on the seemingly bad drugs mainstream media is negatively painting out.
“I think the biggest thing someone could do to improve content is to actually use call to actions. It's one of the things that most don't realize when they are either transitioning online or first trying to create content is like, you actually have to tell people what you want them to do.” - Alexander Mullan
Topics Covered:
03:24 - On being the contrarian that he is
05:30 - How things get easier with self-awareness and a better understanding of the world
08:11 - What freedom means to him
09:39 - What made him decide not to be a personal trainer anymore
12:50 - How his being problem unaware cost his online fitness business
15:53 - More than the fitness information, what should you share with people for them to resonate with you
17:22 - Bringing your personality into your content
20:24 - Tell people what you want them to do
22:22 - What he uses social media for
24:05 - Marketing and promoting yourself in a way that feels in alignment with you and how you would like to be marketed and sold to
26:33 - What personal trainers can do to improve their content
29:34 - How much of a benefit does having a mentor has on him?
31:06 - His perspective towards mentorship
36:36 - Bringing positive insights into seemingly bad drugs
Connect With Alexander Mullan:
Connect With Gavin McHale:
- Gavinmchale.clickfunnels.com