In this episode we speak with Tim Cage and John Capecci who have been partners for 20 years in Living Proof Advocacy. Tim & John unpack the emotional, psychological, and identity shifts involved in deciding to go public with a lived health experience, especially in the context of invisible illness and stigma. The discussion also highlights cultural differences in advocacy across countries, the importance of patient-centric approaches in healthcare and pharma, and how individual stories bring clinical data and outcomes to life.

What’s your why? Six words to articulate why advocacy is for you.

Resources:

Living Proof Advocacy (Patient to Purpose listeners receive 10% off use code P2P10)

Writing to Change the World by Mary Pipher

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