Every podcast is a promise. Are you and your show still living up to that promise? You’ve probably changed, which is good and natural. But have you changed the promise you’re making to new listeners?

In podcast listening apps, you made overt promises made that compel searchers or browsers to become subscribers or followers. When’s the last time you reviewed that text and held those promises up against the episodes you’re making today?  

How current are the promises made in your media kit? Your stats are probably frequently updated. But what about the rest?

If you outsource the writing of your in-app episode details (I refuse to call them “show notes”); when is the last time you reviewed those to make sure the tone and style of that text match the tone and style of your show? 

How about the bios that live in your social media properties? Or the bios for the social media properties you established for your podcast? Do they still accurately establish promises your podcast can keep?

If you’re sending out newsletters or using email marketing, you should check all of your automatic email sends to make sure they’re in line with your show’s new promises too.

All of those—and more—establish promises with your listeners. Perhaps before they became a listener. But now they are listening. Are the episodes they are listening to living up to those promises?

But maybe, after reexamining those promises you made, you realize that you’ve drifted away from your True North without realizing it. Perhaps that original promise you set is important to you, and you want to get back to it. Well… now you know.

And now, a tangent while I give you links to some upcoming Clubhouse things:

• Tonight, PHX Podcast Club is hosting a virtual happy hour on Clubhouse at 6:00 PM MT. 
• Tomorrow, Friday, Jan 22, 2021 at 11:00 AM MT, I’ll host another Podcast Pontifications on Clubhouse event where we’ll talk together about empathy and podcasting on Clubhouse. 
• This coming Sunday at 9:00 AM PHX time (4:00 PM London, midnight Hong Kong), I'm hosting another Podcast Fiction Sunday on Clubhouse. It’s an open-forum room where listeners of podcast fiction can get together and talk about the shows we can't stop listening to, and maybe find a few new gems.

(Yes I know that’s a lot of real estate to devote to a platform that is invite-only and iOS-only. But social audio is here to stay, and it’s of obvious relevance to podcasting. So I’m going to stick with Clubhouse for a while.)

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Read the full article and share with a friend: https://podcastpontifications.com/episode/living-up-to-the-promises-you-made-with-your-podcast

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Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.