As COVID-19 puts us into lockdown at home, how do we move forward? What skills will businesses need in order to move into the brave new world that we face today?







This podcast clocks in at around 20 minutes. You can also listen to it on iTunes, stream on Google Podcasts, or Spotify or grab the RSS feed in your player of choice. So find a comfortable nook in your home and let Nanon and I keep you company.







How will we adapt to this global crisis? What do we need to do to emerge as better human beings? Is there anything to be optimistic about? And if so, what makes us hope for a brighter future?



According to Nanon Soeters, despite the pain and anxiety that a global pandemic brings, there’re quick lessons to be learned. Many emerging trends, like technology, were already there but this pandemic is a turning point.



In this conversation, which kicks off a new short series called Homebound featuring conversations with clients, readers, and colleagues, I chat with Dutch trend forecaster Nanon Soeters about the unique knowledge that her job equips her with, the quick changes she has noticed in the business world around her, and what unique opportunities technology brings.



“Technology will be a driving force more than ever.”Nanon Soeters



Nanon is a trend forecaster and partner at Picturing the Future, an umbrella brand that includes Rozenbrood, a trend forecasting consulting agency based in Amsterdam, the trend training academy Trendacademy, and TrendConnection, a platform for ‘trend matching’ where you can find trend presentations by topic.



She’s deeply fascinated by how a society expresses its values through images. Over the years this has evolved to a fascination for any kind of visual expression that offers an input of the changing values and times to come. 



Nanon and her colleague Djenny Brugmans have developed their own trend methods, helping clients plot the future of their companies and contributing to the growth of the field in the Netherlands.







Key takeaways



If you’re looking for a view into the future and to discover the latest societal trends this episode is a must-listen. Here’s what you learn:



Why this pandemic was forecastable and what signs led Nanon and her colleague to predict itWhat Covid-19 is teaching usWhy living with uncertainty now more than ever will be a givenWhat restaurants should do once they'll be allowed to open again3 great tips for small business owners to thrive in this economyWhat Nanon is optimistic about at this momentWhy we should keep an eye on how technology develops



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