Having been watching the comments in a big marketer's Facebook Lives, I'm struck by how people are always seeking certainty before taking action. Will it work for me / my business, will it work in my niche, will it work in my country?

The limiting / negative beliefs and sweeping generalisations were coming thick and fast. This is in direct contrast to how I work, where I'll take an idea and get the "minimal viable version" up and running and just test, test, test!

I'm actually testing using Facebook Live to record the middle part of my vzine each week now, so that I can test Social Media Examiner's assertions that Facebook Lives are a waste of time after the event, while Frank Kern says the exact opposite.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

Mentioned In The Vzine

Lumen5

Open Broadcaster Software

Writing Club World

Own It! The Podcast

NicolaCairncross.com/blog

On the blog

Split Testing Prices

How Is 2019 Looking?

A Video A Day (Results)

Growing Your Nest Egg

Self Awareness

Cleaning Up Linked In

Financial Peace Of Mind

Own It! 209 | 2019: Planning for a New Year

Own It! 208 | Thoughts On Friendship

Vzine 83 | Self Awareness

Vzine 82 | New Year's Resolutions. Too Little Too Late?

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Hello, and welcome to the Vzine this week. I'm going live on Facebook. I'm taking a leaf out of Frank Kern's book, and I'm going live. In the middle section of the Vzine this week is me going live, talking about entrepreneurial uncertainty because so many people seem to be seeking entrepreneurial certainty and there just isn't any such thing.

So I cover the main points about what I see people needing and how to deal with entrepreneurial uncertainty and I hope you enjoy it.

I'm still in Shoreham, I'm staying with the kids an extra couple of weeks, just because I can, and I'm heading back on Friday to Stoupa in The Mani.

I give you a tip in the middle section this week about someone who is a natural-born marketer. And if you're interested in Greece, then you can follow her and she goes live on a regular basis and shows you the most beautiful parts of where we live.

 

Let's get on with the show, shall we?

The whole topic of today's conversation, for the first five minutes anyway, is, living with uncertainty as an entrepreneur. Because I was just watching one of Frank Kern's live videos and he's been doing a lot recently and I was reading the comments, and one of the things I was noticing was people were seeking assurance.

They were seeking assurance that things would work for them, that things would work in their market niche, that things would work in their geolocation, and they just really wanted to know that things would work.

So they were looking for assurances that it would work in the real estate market, they were looking for assurances that social media marketing would work in the car sales market, and they were looking for assurances that it would work in the bug catching arena.

I know Hal the Bug Catcher, from down there in Florida, and he has done great with video marketing. I don't believe there's a business that could not do well with video marketing and social media marketing.

There was one guy on Frank's timeline that was asking about a banqueting hall. He'd got the job of trying to market a banqueting hall. Well, I'd be going live from every single event that that banqueting hall is hosting. I'd be going down there as a marketing person, I'd be making sure I was taking fabulous video live from the events. Or I'd be getting fabulous photos of the events and I would be turning those photos into a video using a tool like Lumen5 for example, and then I would be putting some fabulous music on top of that, and then I'd be rolling that out on my Facebook page.

I think there is ways now using, what is it, OPS? Open Broad-- OBS,