Welcome to The Path Forward podcast! Join our host, Dr. Rick Fernandez, as he engages in a dynamic conversation with Celina Shands, the visionary CEO of Full Capacity Marketing. Through insightful anecdotes, Celina delves into her journey of launching three distinct enterprises and her athletic background. As she articulates her mission and fervor for Full Capacity Marketing, Celina also sheds light on the qualities she values in potential hires and the vibrant company culture she fosters. Together, Celina and Rick explore the pivotal role of branding in the education sector, emphasizing its significance for districts. Prepare to be inspired by the wisdom and experiences of this remarkable entrepreneur.