My guest, Michelle, caught my attention right away with her bio/description: "I build high-value men who get what they want. I coach men to achieve their goals by helping them gain greater self-awareness."  I found myself wondering, what is a high value man? How do you coach men to build self-awareness? Why is Michelle focused on only coaching men? And why is she so confident she knows how to help them get what they want? So naturally I had to reach out to see if I could learn more about her, how she thinks, and what she values.

Michelle stated living into her purpose as the most important value, but interestingly she started off by explaining that our purpose isn't necessarily fixed. She covered this during the show as she explained the journey she has been on from doing project management in the aerospace industry, starting her own contracting business, starting her own blog, and to now becoming an author (Man Up: A Basic Bro’s Guide to Self-Awareness) and life coach. She did most of this as a single mom to two boys after a difficult divorce from her husband. Throughout all of this she built a ton of self awareness about herself and was able to figure out what lit her up. She realized if you are unafraid to live into your purpose that is the key to happiness above all else.

We spent a good bit of time talking about purpose and how you identify it, but also talked a lot about being parents. We asked some hard but important questions like is your purpose more important than your kids? And, what is the difference between being a selfish, bad parent and a parent who lives into their purpose to make a better life for their kids? We of course got into the "high value men" piece too. Michelle explained how her experience working in male dominated industries and trying to find love again after her divorce gave her some deep insights into men. So we dug into that as well to better understand her insights and how true they were.