On this episode you hear from self-professed skeptic turned marketing addict Jeff Olsen, CEO of Hiller Measurements, and get ready --we cover a ton of ground. He discusses the CEO’s responsibility to defineand adopta company’s value propositioninto the culture first, and how without full adoptionmarketing is dead in the water. You’ll also hear about Hiller’s new YouTube Channel AE2, which stands for Artists, Engineers and Entrepreneurs, one of many initiatives underway as part of Hiller’s adoption of content marketing and new media channels.