Liz shares her remarkable account of scaling Yext from a $10 million startup to a $400 million public company and takes us into the complex world of marketing leadership, where balancing creativity with data-driven strategies is key. She discusses her approach to company building through marketing, the evolving impact of AI, and offers invaluable leadership and career advice for marketers and entrepreneurs alike. To find out how Liz's unique insights on visionary leadership, adapting to technological shifts, and navigating challenges can inspire you to drive growth and innovation in your own work, be sure to tune in today! You won’t want to miss this opportunity to gain actionable takeaways from one of the industry's top marketing leaders.

Key Points From This Episode:

• (0:00:53) Introducing Liz Egan and her journey into marketing.
• (0:04:15) Scaling Yext from a 75-person startup to a $400 million public company.
• (0:07:04) Why strategies that didn’t work previously could work now.
• (0:08:24) The value of diverse experience in both data and creative marketing.
• (0:10:45) Liz’s take on the ‘Founder Mode’ essay by Y-Combinator’s Paul Graham.
• (0:15:17) Balancing the art of marketing with data-driven strategies.
• (0:19:20) What marketers often miss about sales.
• (0:22:55) The impact of AI on marketing: balancing market expectations with hype.
• (0:30:41) Visionary leadership advice for early-career marketers.
• (0:32:14) What it means to keep your “company hat” on when making decisions.
• (0:33:21) SaaS Talk: Liz’s favourite software company homepages and apps.
• (0:36:50) Peerbound Talk: TV shows and marketing leaders that inspire her.

Featuring:

Liz Egan:
LinkedIn — https://www.linkedin.com/in/elizabethwaltonegan/

X — https://x.com/lizwalton

Sunny Manivannan:
LinkedIn — https://www.linkedin.com/in/sunnymanivannan/
X — https://x.com/sunnymanivannan
 

References:

Lattice — https://lattice.com/

Sprig — https://sprig.com/

Yext — https://www.yext.com/

Howard Lerman — https://www.linkedin.com/in/howardlerman/

‘Founder Mode’ Essay — https://paulgraham.com/foundermode.html

Gong — https://www.gong.io/

Vercel — https://vercel.com/

Figma — https://www.figma.com/

Apple Health — https://www.apple.com/health/

Arc — https://arc.net/

Artifact — https://artifact.news/

Shōgun — https://www.hulu.com/series/shogun

Slow Horses — https://tv.apple.com/za/show/slow-horses/umc.cmc.2szz3fdt71tl1ulnbp8utgq5o

MKT1 Newsletter — https://newsletter.mkt1.co/

Emily Kramer — https://www.linkedin.com/in/emilykramer/

Katie Mitchell — https://www.linkedin.com/in/katherinesmitchell/

Follow us:

LinkedIn – https://www.linkedin.com/company/peerbound-inc

Tune in:

Apple Podcasts – https://podcasts.apple.com/us/podcast/the-peerbound-podcast/id1708825056

Spotify – https://open.spotify.com/show/5GO3n6pATX10fkY8lgf3GX