Ep 64 - Liz Forkin Bohannon: Making Big Pivots, Battling Fear with Creativity and Owning Your Average

Calling all entrepreneurs! This episode has your name written all over it. Paula’s friend and Carry Media advisor, Liz Forkin Bohannon, is here for a straight-talk, wide-ranging and laugh-out-loud conversation about the twists and turns along the road to entrepreneurship. 

In addition to being a sought-after speaker and mom of three, Liz is the cofounder and CEO of Sseko Designs, a socially-conscious fashion brand that provides educational and economic opportunities for women across the globe. But get this - Liz started this brand with zero experience in fashion or entrepreneurism. In fact, in just the season before birthing her business she was a journalist reporting on poverty and conflict in Uganda. Hear how the core tenets of she learned in journalism – staying curious, asking great questions and following the lead – led Liz to the winding and unexpected path of building a business. 

Liz traces her journey from journalist to farmer to social entrepreneur and shares with Paula how “learning fast, failing fast and pivoting” helped her make her way through the dark, early days when there was little success, support or celebration for the company she was building. Liz also tells Paula why she’s a firm believer that we aren’t meant to take ourselves too seriously (Sseko means “laughter” in Lugandan)... a totally refreshing reminder, no matter what stage of business building you’re in. 

If you’re an entrepreneur or even just dream of being one, you know firsthand that fear is often the most loyal companion. Liz opens up to Paula about her ongoing battle with anxiety as a creative thinker who is “always building in the future.” Find out how she leans into her fear by giving herself permission to fail and why she’s so passionate about “owning your average.”

Shop Sseko Designs 

Host a Sseko Designs trunk show 

Check out Liz’s book: “Beginner’s Pluck: Build Your Life of Purpose and Impact” 

Follow Liz on Instagram 

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