Today, I’m talking with , Partner at , the world’s leading research-based branding and marketing firm for the professional services.  In our chat, we’re going to dive into the idea of the “visible expert” and how startup founders can build their reputation and become well-known leaders in their field.  Liz walks us through what a Visible Expert actually is, why developing this expertise is so valuable, and the steps you can take to get there.  If you’re finding it hard to stand out in a crowded market, this is the episode for you.

76: Liz Harr on Becoming a Visible Expert

To be an effective founder, you need to prioritize and relentlessly focus on getting the right things done...while juggling everything else life throws at you.

I interview successful founders to uncover how they navigated these challenges and how you can learn from their successes and mistakes.

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What's Next For The Effective Founder...

Today, I’m talking with , a Vice President of SBA lending at , where he specializes in goodwill transactions, which are especially relevant to internet businesses. Jordan has been in banking for 18 years and is well-known in the SBA industry for his public speaking, and that’s actually where I first came across him. Jordan co-hosted a great webinar with FE International (a business broker that specializes in mid-market SaaS, e-commerce, and content businesses) on how to use the SBA lending program to buy a business. That presentation was a crash course on the ins and outs of SBA loans, so if you’re at all interested in this subject, go check that out. I’ll link to it in the show notes. In our chat today, Jordan and I are going to build on that presentation and walk through more of the details on what the loan application and approval process looks like.

Jordan Richmond on Buying SaaS Businesses with SBA Loans

Today, I’m talking with , the author of , and the Executive Partner at Independent Security Evaluators (ISE), the company of ethical hackers famous for hacking cars, medical devices, and password managers. Ted has helped hundreds of companies fix tens of thousands of security vulnerabilities, including Google, Amazon, Microsoft, Netflix, and more. In our chat, we’re going to talk about the security risks SaaS founders need to be aware of and how to protect their applications.

76: Liz Harr on Becoming a Visible Expert

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