#235 Liz Merritt // Healthy Roots Hemp - Hemp Powered Natural Health Supplements & Preventive Medicine. Founder Liz Merritt Sharing Her Story.

Matt sits down with Healthy Roots Hemp founder Liz Merritt. Healthy Roots Hemp is dedicated to making CBD wellness products in almost any format you can possibly think of, ranging from classic tinctures to even cbd dog treats to keep your anxious pup a little more chill. They even have a provisional patent on their formulation method of their CBD products. Liz got her start in the cannabis industry right as it started to boom in the late 2000s. She got her start working for a family-owned cannabis cultivation company and got a hands-on look at how to successfully grow cannabis and hemp. Despite the pushback, she got from being a woman in a male-dominated industry she thrived and learned the in’s and outs of how to successfully run a cultivation operation. It wasn’t until she was met with some unfortunate news that brought her gaze to the medicinal side of hemp, CBD. Being that CBD is a brand new industry Liz felt it needed more credibility and scientific backing. So she took her prior knowledge and experience, got back in the lab, and started slowly building what we now know as Healthy Roots Hemp. In this episode, Liz shares some insight on how she got started on her entrepreneurial path, navigating a newly emerging industry, and some logistics on creating a wide breadth of products. She also describes some of the challenges of being a woman in the CBD and cannabis industry and actually helped blazed the trail to make it more accessible for women, even before actually starting Healthy Roots Hemp.