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Liz Miller-Gershfeld, Executive Art Producer (formerly at Energy BBDO / worked on Jack Daniels, Wrigley gum, etc. / with David LaChapelle, Nadav Kander...) — Part 2
[Liz Miller-Gershfeld](https://www.gershmiller.com/) is an Executive Art Producer in Chicago, IL. After two decades at advertising juggernaut Energy BBDO, she has branched out on her own — working freelance for agencies AND photographers. A few photographers she's worked with: David LaChapelle, Nadav Kander, Laurie Frankel, Robert Whitman, and many others. Past campaigns she's worked on: Jack Daniels, Wrigley gum, Ocean Spray, Pearle Vision, plus plenty of others. Listen as we discuss: Should Photographers Get Into AI Right Now, How She Finds Photographers to Hire, Dangers of Not Understanding Usage & Licensing, and lots more. This is Part 2 of our interview.
Check out [Liz’s tear sheets by iconic photographers on her portfolio site](https://www.gershmiller.com/). It’s a great blend of clients and approaches.
I’m your host, Neil Binkley, Photo Consultant and Graphic Designer. [Check out my website](https://www.neilbinkley.com) to see the design, photo editing, and consulting work that I do.
A sampling of the brands she’s worked on:
* Canadian Club
* SC Johnson
* Wrigley/Orbit gum
* Art Institute of Chicago
* Ocean Spray
* Pearle Vision
We discuss a bunch of artists, incl. Personal Projects and AI (click links to see their work — plus she's worked with more great photographers: [poke around her site!](https://www.gershmiller.com/)):
* [Simone Lueck](https://sl.xhbtr.com/glamper)
* [Danielle Gasparini's Neon Alleys](https://www.instagram.com/p/CXGf7G8IxSh/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==)
* [Sue Barr](https://www.suebarr.com/PHOTO-JOURNAL/thumbs)
* [Stefan Falke](https://www.stefanfalke.com/Personal/LA-FRONTERA:-Artists-along-the-US-Mexican-Border/thumbs)
* [Eric Hameister](https://www.hameisterphoto.com/) (look under Exhibit / Sh#t)
Liz’s inspired [AI explorations on Instagram](https://www.instagram.com/gershmiller/).
Or connect with her [on LinkedIn](https://www.linkedin.com/in/liz-miller-gershfeld-7542562/).
FYI: some podcast apps — I'm looking at you, Apple — cut off these show notes before the end. You can see all of the show notes on apps like Spotify or Overcast. OR, [on our website](https://www.neilbinkley.com/photopod).
In our discussion today, Liz and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):
\[00:00:00\] About Our Guest: Liz Miller-Gershfeld
\[00:05:36\] Should Photographers Get Into AI Right Now?
\[00:12:27\] Can/Should AI Be Used Commercially?
\[00:15:25\] Companies Using AI, Visually
\[00:17:54\] Copyright Considerations for Using AI
\[00:21:11\] Adobe Firefly
\[00:27:46\] Her Own AI Work
\[00:34:39\] Not All AI Is Well Made
\[00:38:29\] How She Finds Photographers to Hire
\[00:45:00\] Why Photographers Should Approach Production Companies
\[00:46:51\] Integrated Producers vs. Producers Vs...?
\[00:49:20\] Should Photographers Approach Creative Directors and Art Directors?
\[00:54:39\] Motion, Plus Other Things Photographers Need to Stay On Top Of
\[00:58:18\] Dangers of Not Understanding Usage & Licensing
\[01:00:41\] Personal Photo Projects That Caught Her Eye
\[01:02:45\] Advice for Art Producers
\[01:04:12\] Advice for Photographers
See all Photopod episodes by subscribing on your podcast player of choice ([Apple](https://geo.itunes.apple.com/us/podcast/feed/id1439624114), [Google](https://www.google.com/podcasts?feed=aHR0cHM6Ly9yc3Muc2ltcGxlY2FzdC5jb20vcG9kY2FzdHMvODI1Mi9yc3M=), [Spotify](https://open.spotify.com/show/5SWQeeJoC9FUiy1GfiTRIh), what I use (iPhone recommended only): [Overcast](https://overcast.fm/itunes1439624114/photopod), etc.), or [on our website](https://www.neilbinkley.com/photopod).
Also feel free to [drop me a line](https://www.neilbinkley.com/photopod) with questions and ideas for future interviews!
Are you a photographer and need help editing your work, getting perspective on your marketing, designing photo books, etc.? [Drop me a line!](https://www.neilbinkley.com/photopod)
Are you an art producer / photo editor who needs help finding the right photographer for your next shoot, or licensing difficult-to-find, one-of-a-kind images? [Drop me a line!](https://www.neilbinkley.com/photopod)
View all episodes
By Neil Binkley
4.3
66 ratings
[Liz Miller-Gershfeld](https://www.gershmiller.com/) is an Executive Art Producer in Chicago, IL. After two decades at advertising juggernaut Energy BBDO, she has branched out on her own — working freelance for agencies AND photographers. A few photographers she's worked with: David LaChapelle, Nadav Kander, Laurie Frankel, Robert Whitman, and many others. Past campaigns she's worked on: Jack Daniels, Wrigley gum, Ocean Spray, Pearle Vision, plus plenty of others. Listen as we discuss: Should Photographers Get Into AI Right Now, How She Finds Photographers to Hire, Dangers of Not Understanding Usage & Licensing, and lots more. This is Part 2 of our interview.
Check out [Liz’s tear sheets by iconic photographers on her portfolio site](https://www.gershmiller.com/). It’s a great blend of clients and approaches.
I’m your host, Neil Binkley, Photo Consultant and Graphic Designer. [Check out my website](https://www.neilbinkley.com) to see the design, photo editing, and consulting work that I do.
A sampling of the brands she’s worked on:
* Canadian Club
* SC Johnson
* Wrigley/Orbit gum
* Art Institute of Chicago
* Ocean Spray
* Pearle Vision
We discuss a bunch of artists, incl. Personal Projects and AI (click links to see their work — plus she's worked with more great photographers: [poke around her site!](https://www.gershmiller.com/)):
* [Simone Lueck](https://sl.xhbtr.com/glamper)
* [Danielle Gasparini's Neon Alleys](https://www.instagram.com/p/CXGf7G8IxSh/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==)
* [Sue Barr](https://www.suebarr.com/PHOTO-JOURNAL/thumbs)
* [Stefan Falke](https://www.stefanfalke.com/Personal/LA-FRONTERA:-Artists-along-the-US-Mexican-Border/thumbs)
* [Eric Hameister](https://www.hameisterphoto.com/) (look under Exhibit / Sh#t)
Liz’s inspired [AI explorations on Instagram](https://www.instagram.com/gershmiller/).
Or connect with her [on LinkedIn](https://www.linkedin.com/in/liz-miller-gershfeld-7542562/).
FYI: some podcast apps — I'm looking at you, Apple — cut off these show notes before the end. You can see all of the show notes on apps like Spotify or Overcast. OR, [on our website](https://www.neilbinkley.com/photopod).
In our discussion today, Liz and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):
\[00:00:00\] About Our Guest: Liz Miller-Gershfeld
\[00:05:36\] Should Photographers Get Into AI Right Now?
\[00:12:27\] Can/Should AI Be Used Commercially?
\[00:15:25\] Companies Using AI, Visually
\[00:17:54\] Copyright Considerations for Using AI
\[00:21:11\] Adobe Firefly
\[00:27:46\] Her Own AI Work
\[00:34:39\] Not All AI Is Well Made
\[00:38:29\] How She Finds Photographers to Hire
\[00:45:00\] Why Photographers Should Approach Production Companies
\[00:46:51\] Integrated Producers vs. Producers Vs...?
\[00:49:20\] Should Photographers Approach Creative Directors and Art Directors?
\[00:54:39\] Motion, Plus Other Things Photographers Need to Stay On Top Of
\[00:58:18\] Dangers of Not Understanding Usage & Licensing
\[01:00:41\] Personal Photo Projects That Caught Her Eye
\[01:02:45\] Advice for Art Producers
\[01:04:12\] Advice for Photographers
See all Photopod episodes by subscribing on your podcast player of choice ([Apple](https://geo.itunes.apple.com/us/podcast/feed/id1439624114), [Google](https://www.google.com/podcasts?feed=aHR0cHM6Ly9yc3Muc2ltcGxlY2FzdC5jb20vcG9kY2FzdHMvODI1Mi9yc3M=), [Spotify](https://open.spotify.com/show/5SWQeeJoC9FUiy1GfiTRIh), what I use (iPhone recommended only): [Overcast](https://overcast.fm/itunes1439624114/photopod), etc.), or [on our website](https://www.neilbinkley.com/photopod).
Also feel free to [drop me a line](https://www.neilbinkley.com/photopod) with questions and ideas for future interviews!
Are you a photographer and need help editing your work, getting perspective on your marketing, designing photo books, etc.? [Drop me a line!](https://www.neilbinkley.com/photopod)
Are you an art producer / photo editor who needs help finding the right photographer for your next shoot, or licensing difficult-to-find, one-of-a-kind images? [Drop me a line!](https://www.neilbinkley.com/photopod)